The Kitchen and Bath Marketing Agency for Cabinet Dealers and Remodelers

Kitchen and bath marketing has one job: get a homeowner who's thinking about a new kitchen or bathroom to book a design consultation or in-home estimate with you, then keep you in the running until they sign. Most home services marketing is built for emergencies. A furnace dies, someone searches, and the first company to answer gets the job. A kitchen buyer works on a different clock.

A High Ticket Means a Long Consideration Cycle

A full kitchen is one of the biggest cheques a household writes outside the mortgage. Nobody books on impulse. Homeowners save photos for months, read about cabinet construction and ask friends who they used. Your marketing has to show up across that whole stretch, long before the first call.

The Design Consultation Is the Conversion

Buyers want to open drawers, test the soft-close and hold a door sample against a countertop slab. The showroom visit or the designer's first trip to the house is where the decision starts to tip. A click or a form fill only matters if it turns into that booked appointment, so that's what we count.

They'll Get 2 to 3 Quotes

Most homeowners compare quotes before they commit, and your number will sit next to someone else's for days or weeks. The shop that follows up well, answers questions fast and looks the most trustworthy online usually wins, even when it's not the cheapest.

Product Questions and Lead Times Drive the Search

Framed or frameless. Shaker or slab. Painted or stained. Stock, semi-custom or custom. Homeowners search these questions in plain words, and the companies with clear answers get found and trusted. A buyer planning around a move-in date also wants to know when the cabinets will arrive and how long install takes.

Demand Has Seasons, and Trust Is Local

In many markets, planning picks up after the new year and buyers push to finish before the holidays. Ad spend and content should follow your own booking patterns. And through every season, a homeowner will ask the neighbour who just finished a kitchen, read your Google reviews twice and notice whose truck has been parked down the street for three weeks.

Marketing for cabinet showrooms starts with one search. When a homeowner types kitchen cabinets near me, Google shows three businesses in the map pack above everything else, and those three get most of the calls. For a cabinet dealer, that map pack is the most valuable real estate in the market.

Win the Map Pack, Neighbourhood by Neighbourhood

Map rank changes block to block. You might be first near the showroom and invisible ten minutes away, where some of your best jobs are. Getting found takes a complete Google Business Profile with the right categories, fresh project photos every week, matching listings on Apple Maps, Bing, Yelp and Houzz, and a steady flow of new reviews. Then you track rank across the whole service area every month and fix the gaps.

Catch the Brand Searches

Manufacturers advertise nationally, and homeowners then search the brand name plus near me. A dealer with a clear page for every line it carries, showing real installs, door styles and finishes from that line, catches that demand locally. A dealer with a row of logos on a brands page lets it go to whoever built the better page.

Get Showroom Visits on the Calendar

Walk-ins are nice. Booked appointments tend to close better, because a designer's ready, the homeowner's brought measurements and photos, and the visit has a purpose. Put a booking link on your Google profile, your website and every ad. Answer after-hours calls, text back missed calls fast and confirm appointments by text so fewer people forget.

Use Co-op Money on Purpose

Many cabinet lines offer co-op or market development funds that cover part of a dealer's qualifying advertising. The rules vary by manufacturer: logo use, pre-approval, eligible channels and claim deadlines. Read the program guide before a campaign launches, build the creative to fit and keep proof of every placement. Co-op money that never gets claimed is the easiest budget to lose.

Kitchen remodeler marketing sells something different from a showroom. A renovation buyer is hiring a team to tear apart the most-used rooms in the house. They want to know who'll be in their home, how long they'll be without a kitchen, what happens when the crew opens a wall and finds a problem, and whether you'll finish on the date you promised.

Show the Process

Design-build firms win by making the process visible. Walk buyers through design, drawings, selections, demo, install and the final walkthrough. Show real timelines from past jobs, protected floors, tidy sites and the people who'll actually be there. That content sells harder than another glossy after shot.

Bath-Only and Full Kitchen Companies Need Different Plans

A bath remodeler runs more jobs at a smaller ticket. The searches are specific: tub to shower conversion, walk-in shower, vanity replacement, accessible bathroom. Buyers often decide faster, so speed to lead and price guidance carry more weight. A full kitchen company has fewer, bigger jobs and a longer sales cycle, so quote follow-up, design previews and content about cost and timelines do more of the work.

Turn Every Job Into the Next One

Every active job is an ad on someone's street: a wrapped truck in the driveway, a crew in branded shirts, a postcard to the nearest neighbours when work starts and a review request the day the job wraps. Past clients are the other half. Last year's kitchen client is a natural lead for this year's ensuite, as long as you stay in touch.

A cabinetry website gets judged by one test: does the homeowner who's ready to move book with you, or close the tab and call the next shop? Buyers come back to your site several times while they compare quotes. Here's what it needs to win those visits.

• Real project galleries. Sorted by room and style, with captions naming the door style, finish, wood species, hardware and countertop. Stock photos tell a buyer you don't have work to show.
• Budget guidance. Explain what drives cost: construction, custom sizing, finish, layout changes and install scope. Buyers who understand the range book better consultations, and the ones who aren't ready filter themselves out.
• One-tap booking. Call, text or book a design consultation from a phone in one tap, with the button on every page.
• Speed. Cabinetry sites are photo-heavy, and heavy photos make slow pages. Compress images and test on a phone over cell data.
• Door style and finish pages. Shaker, slab, inset and raised panel doors, painted and stained finishes, and a plain explainer on framed versus frameless. These pages answer real searches and help buyers arrive knowing what they like.
• Line pages for dealers. One page per cabinet line you carry, built from your own installs.
• Service area pages. One per city or neighbourhood you serve, with projects from that area. City pages with only the name swapped don't help anyone.
• Proof near the button. Reviews, showroom hours, team photos and warranty details next to every booking button.
• Tracking on every action. Every call, form and booking tied to the page and channel that produced it.

The domain, hosting and site files should be in your name. If an agency builds your site on a platform only it can log into, you're renting your own website.

Every service we run sits in one of five groups. The Growth Partnership fee covers the core: maps, SEO and AI visibility, paid ads, web design, follow-up, reputation, content and social. Everything else is an add-on, priced separately, and you know the price before work starts. You only pay for the add-ons you choose.

Get Found

Google Maps ranking for cabinet showrooms and remodelers puts you in the map pack, with rank tracked across your service area every month. SEO, AEO and GEO for AI search visibility covers Google and the AI assistants homeowners now ask for recommendations, with 40 real buyer prompts tested monthly on ChatGPT, Gemini, Perplexity, Grok and Claude. Paid advertising on Google Search, Local Services Ads, Meta and YouTube is optimized daily and judged by booked consultations. Public relations for kitchen and bath companies adds podcast spots, local press and trade publications, the credibility a homeowner finds when they Google you the night before the consultation.

Win the Job

A conversion-first kitchen and bath website gives ready buyers a way to book in one tap. An AI receptionist that answers and books after hours handles the 8 pm calls and Sunday texts, qualifies the project and puts the consultation on your calendar. Email, SMS and quote follow-up sequences keep you in the conversation while a quote sits on the kitchen table, then bring past clients back for the next room. Review and reputation management asks every happy client for a review at the right moment and answers every review on every platform.

Show the Work

Project photography, video and drone footage captures your best jobs once for use on every channel. These have fixed fees: Professional Photo Package (20 high-resolution photos) $400, Aerial Drone Package (5 to 6 photos plus aerial footage) $300, Premium Video Package $650, Drone Footage add-on $225. AI avatar videos of your owner or lead designer turn one recorded session into weekly videos, and you approve every script. Content production for guides, case studies and room reveals answers cost, timeline and framed-or-frameless questions before the buyer walks in. Social media management built from your real projects keeps your feed consistent, with captions written separately for each platform.

Own the Neighbourhood

Vehicle and work truck wraps make the truck in the driveway readable from the street and at highway speed. Branded apparel and crew uniforms make your installers look like a premium shop while they're working inside a client's home. Jobsite neighbour mail sends the closest 50 to 100 homes a postcard with project photos and an invite to book. A trade partner program for designers, builders and realtors gives referral partners a landing page, pricing tiers, a lunch-and-learn kit and a monthly email.

Run on AI

AI implementation and consulting for showrooms maps how you run from first call to final install, then builds the highest-return tools first, like quote drafts from drawings and lead-time lookups. Hands-on AI team training uses your own quotes, drawings and customer emails. Photoreal AI design previews let a homeowner see the room before they sign. CRM setup and automation puts every lead in one place and gives every quote a next step.

Impressions and clicks are easy to inflate and hard to deposit. We measure everything in the number that pays your installers: booked in-home estimates and design consultations. Every campaign, page, post and bid is judged by how many of those it puts on your calendar and what each one costs.

The Monthly Scoreboard

Every month you get a scoreboard with every number, including the slow months:

• Booked design consultations and in-home estimates, by channel
• Cost per booked consultation, next to ad spend
• Calls, texts, form fills and missed calls
• Map pack rank across your service area
• New reviews and your rating
• Where AI assistants recommend you across the 40 buyer prompts

Some bookings come from places no tracking link sees, like a neighbour who walked past your truck. Have your team ask every new lead how they heard about you and log the answer, so the scoreboard reflects what really happened.

You Own Every Account

Your ad accounts, social profiles, website and hosting are in your name, and we make you an admin from day one. The Growth Partnership runs in 90-day sprints with no long lock-in. At the end of each sprint you look at the scoreboard and decide whether to renew. If you leave, your accounts and their history stay with you.

We work with one kitchen and bath company per region. When a Growth Partner claims a region, we won't take on a competing kitchen and bath company in that service area, and we put that in writing.

How Region Slots Work

• Each region has one slot. The region is your service area: the towns and neighbourhoods you actually sell and install in.
• The slot comes with the Growth Partnership. Claiming a region means becoming a Growth Partner there.
• Open or taken. If another kitchen and bath company already holds your area, we'll tell you. If it's open, it's yours to claim.
• The region check comes first. Tell us where you work and what you sell through the region check form, and we'll confirm whether your area's available.

Why It Matters to You

An agency running ads for two showrooms in the same town is bidding against itself on the same searches. It can't put both of them first in the same map pack. And the ad tests and offers that work for you could end up in a competitor's account next month. One company per region removes that conflict, so everything we learn in your market works for you alone.

Use these questions on any agency you're considering, including us. A good one will answer every question plainly.

1. Who owns the ad accounts, website, domain and hosting? The answer should be you, with admin access from day one. Ask what happens to each one if you leave.
2. What number do you report on? Traffic and clicks are inputs. Ask how they count booked design consultations and in-home estimates, and what each one costs.
3. Will I see the bad months? Ask for a sample report. If every month looks great, the report is selling you something.
4. Do you work with my competitors? Ask whether they'll take on another kitchen and bath company in your service area, and whether they'll put the answer in writing.
5. How long is the contract, and how do I get out? Long lock-ins protect the agency. Short terms that renew on results protect you.
6. What's included, and what costs extra? Get it as a list. You should know every price before work starts.
7. Do you know the trade? Ask them to explain framed versus frameless, or how lead times stretch your sales cycle. If they can't, you'll be teaching them on your dime.
8. Who actually does the work? Find out who writes the ads, who runs the map listings and who you'll talk to each month.
9. How fast is a new lead answered? Great ads won't help if calls hit voicemail on a Saturday. Ask how they handle missed calls and after-hours inquiries.
10. What will you need from me? Photos, logins, approvals and a regular check-in. Know the workload before you sign.

You don't have to buy the whole system on day one. Start with the problem that's costing you the most right now.

Missed-Call Rescue: $188/month

Every missed call gets a text back within 60 seconds, so the homeowner hears from you before they dial the next showroom. No contract. See how Missed-Call Rescue works.

K&B Ads Agent: $488/month Plus Ad Spend

Google and Meta ads measured by booked estimates, for owners who want ads running without the full program. Learn about the K&B Ads Agent.

Kitchen & Bath Marketing Audit: $1,500

A one-time audit of your current marketing, so you know what's working before you spend more. If you become a Growth Partner within 90 days, the $1,500 is credited. Book a kitchen and bath marketing audit.

AI Visibility: $888

A one-time fix for how AI assistants describe and recommend your company. The fix takes 14 days, and we re-test at day 30. Get the AI Visibility fix.

Growth Partnership: From $3,500/month Plus Ad Spend

The full system with your region locked, run in 90-day sprints and judged by the scoreboard. See how Growth Partnerships work.

Not sure which fits? Book a free consultation or check if your region is open.