Own the Neighbourhood

Direct Mail for Kitchen Remodelers, Sent to the Jobsite's Neighbours

Every install puts your work on someone's street. We mail the closest 50 to 100 homes a postcard with photos of the project and an invite to book a design consultation.

Built For

Kitchen and bath dealers, cabinet showrooms and remodelers in Canada, the US and Mexico

Measured By
Consultations booked from homes near each install
How It's Billed
Add-on to any plan

Why Direct Mail for Kitchen Remodelers Works Best Next Door

Most direct mail for kitchen remodelers goes to a purchased list of strangers who've never heard of you and aren't planning a renovation. Jobsite neighbour mail starts from the other end. It goes to the people who've watched your truck in the driveway next door, seen the cabinet boxes come off the trailer and wondered who's doing the work.

Kitchen and bath buyers take their time. They save photos for months, visit a showroom or two and compare 2 to 3 quotes before they sign. Somewhere in that stretch, they ask a neighbour who did their kitchen. A postcard that shows the actual room going in a few doors down answers that question before it's asked, and it puts your name on the fridge for the day they're ready to book.

Skipping it has a cost that's easy to overlook. Every install you finish without telling the street is a showroom display nobody was invited to see. The homeowner's friends will hear about it eventually. The rest of the block probably won't, and the next kitchen on that street goes to whichever remodeler shows up in their mailbox or their search results first.

What's in Every Jobsite Mailing

  • A targeted address list: the closest 50 to 100 homes around the active jobsite, pulled fresh for each install.
  • Postcard design: laid out in your brand and built around photos of the project on that street.
  • Real project photos: neighbours see your actual cabinetry, vanities and finishes, so the card feels local and specific.
  • A clear invitation: a direct offer to book a design consultation or in-home estimate, with a simple way to respond.
  • A finished-room offer: with the homeowner's OK, an invite for neighbours to see the completed space.
  • Printing and mailing: handled from start to finish, so your team never touches a stamp.
  • Response tracking: every reply tied back to the jobsite that generated it.

How a Jobsite Mailing Runs

  1. You flag the install. You tell us when a job's about to start and whether the homeowner's comfortable with a neighbour mailing.
  2. We build the list and the card. We pull the nearest 50 to 100 addresses and design a postcard around the project photos.
  3. You approve it. You see the card before it prints, so nothing goes out with your name on it that you haven't signed off on.
  4. It mails while the job's active. The card arrives while your crew is still on site, which is when the street's paying attention.
  5. The finished room does the rest. If the homeowner agrees, interested neighbours get a look at the completed kitchen or bath.

How We Measure Neighbour Mail

We count it the same way we count everything else at KBM: booked in-home estimates and design consultations. Every response from a mailing is logged against the jobsite it came from, so you'll see which installs and which neighbourhoods are producing work. It all goes on your monthly scoreboard next to every other channel, including the slow months.

Over time, that record tells you which kinds of installs are worth mailing around. A full kitchen in a dense subdivision and a bathroom on an acreage road are very different opportunities, and the scoreboard lets you decide with real numbers. You'll only pay for the mailings you choose, and you'll know the price before anything prints.

Where Neighbour Mail Fits With Your Other Marketing

A postcard gets a neighbour curious. What they find next decides whether you get the call. Most will look you up before they phone, so your Google reviews and your website's project galleries need to back up what's on the card. A wrapped truck in the driveway makes the same point every day the crew's there, which is why this pairs well with vehicle and work truck wraps.

Jobsite neighbour mail is a paid add-on, priced separately. If you're a Growth Partner, it sits alongside the reviews, website and follow-up already included in your plan, and your region's yours alone: we won't take on a competing kitchen and bath company in your service area, in writing. Whether you're a cabinet showroom that handles installs, a bath remodeler or a design-build firm, the jobsite is the same asset. If you'd like a full picture of your marketing first, start with the Kitchen & Bath Marketing Audit.

Common Questions

What Kitchen and Bath Owners Ask Us

How much does jobsite neighbour mail cost?

It's a paid add-on, priced separately from the Growth Partnership. We quote the price before any work starts, so you'll know exactly what a mailing costs before it prints. You only pay for the mailings you choose to send, install by install.

Do I need the homeowner's permission?

We'll check with you that the homeowner's comfortable before anything goes out, since the card shows their project. Inviting neighbours to see the finished room only happens with the homeowner's OK. If they'd rather keep the house private, we'll leave that invitation off the card.

How many homes does each mailing reach?

Each mailing goes to the closest 50 to 100 homes around the jobsite. That's the circle of people who've actually seen your truck and crew, so the card connects to something they've already noticed on their own street.

Does this work for bath remodelers and cabinet dealers too?

Yes. Any kitchen and bath company with active installs can use it, whether you're a bath remodeler, a cabinet dealer that handles installation or a design-build firm. A bathroom renovation draws attention on a street too, and the neighbours want to know who did it.

Next Step

See if your region is still open.

Tell us your city and service area. If it's open, we'll book a call and show you exactly what we'd do first. If it's taken, we'll tell you that too.