Where Social Media Management for Kitchen Remodelers Earns Its Keep
Social media management for kitchen remodelers is about staying in front of a homeowner during the long stretch between "we should redo the kitchen" and "let's book a consultation." That stretch can last months. A homeowner saves pins of white oak islands, follows a few local showrooms on Instagram, and scrolls past your posts on Facebook while they wait for the timing to feel right. When they're finally ready, they tend to call the company they've been watching.
A feed that went silent in March tells that homeowner something, even if you were only too busy installing to post. So does a feed full of stock photos and generic quotes. Your real projects are the proof: the finished vanity, the custom pantry, the crew unloading cabinets in the driveway. Posting them consistently shows a cabinet showroom or bath remodeler that's busy, careful and still doing good work this month.
Every platform also has its own audience. Pinterest is where people plan rooms. Instagram is where they look at finishes up close. Facebook is where their neighbours tag you. LinkedIn is where designers, builders and realtors look before they refer a client. One caption pasted across all four doesn't land anywhere.
There's a practical side, too. Homeowners who are close to booking often check your Instagram the same way they check your reviews, looking for recent work that resembles what they want. If the last post they find is a holiday greeting from last December, they'll wonder whether you're still busy, or still around.
What's Included in Social Media Management
- Four channels: Facebook, Instagram, Pinterest and LinkedIn, managed for you.
- 5 posts per month per channel: 1 carousel, 1 video and 3 static images, all built from your real projects.
- Weekly stories: 1 story a week each on Facebook and Instagram, ideal for installs in progress and new door samples in the showroom.
- Captions written separately for each platform: a Pinterest description, an Instagram caption and a LinkedIn post each speak to different people, so each one gets written on its own.
- No stock photos: no handshakes, no generic kitchens from another continent. Your work only.
- A monthly content plan: built around your current projects, the season and the products you want to move.
- Accounts in your name: you own every social account, and we make you admin from day one.
How It Works
- Account check: we review your current profiles, fix bios, links and contact details, and make sure you're the owner and admin on each one.
- Photo pipeline: we set up a simple way for your site leads and designers to send photos and clips from installs, and we pull from any professional shoots you've had done.
- Monthly plan: we map out the month's posts and stories platform by platform, so nothing gets posted just to fill a slot.
- Post and manage: we write, design and publish every post, then keep the calendar running month after month.
How We Measure Social Media
Likes don't book design consultations. We watch what social actually does for your business: profile visits that turn into website visits, messages asking about a project, and homeowners who mention your posts when they book. Those numbers go on your monthly scoreboard next to booked in-home estimates, so you can see where social fits alongside every other channel. If a month is quiet, the scoreboard shows that too, and we'll tell you what we're changing.
How Social Fits With the Rest of Your Marketing
Social is only as good as the material behind it. A shoot from our photography, video and drone packages gives you months of carousels and videos. AI avatar content puts your owner's face in the feed every week without weekly filming. And new reviews from reputation management make strong posts on their own, because a homeowner's words about your crew carry more weight than yours.
Social media management is included in the Growth Partnership, from $3,500/month plus ad spend. And because we take one kitchen and bath company per region, we'll never be posting for the showroom across town.
