Case Study · Kitchen Bath Marketing
A family-run Burnaby cabinetry company, an exclusive region, and a system measured in booked estimates — told in the owner's own words.
$22.5K → $576K qualified pipeline
22–38× monthly return
≈35% first-year sales lift — owner's words
The Context
Final Draft Cabinetry is a family-run cabinetry company located in Burnaby, BC — an authorized Vancouver dealer of Merit Kitchens and Lectus Cabinets, with a showroom on Hastings Street and a second market now open in Calgary. Before KBM, the business ran on three channels: online requests driven by Google ads, contractor relationships, and repeat customers.
Before
One Channel. Half the Leads Wrong.
Everything rode on Google Ads
Every online lead came from a single channel. Social presence: non-existent — and not because Fred didn't ask. He wanted Facebook. His agency told him it wasn't 'the bang for the buck.'
Every second lead was wrong
Refinishing. Refacing. Repairs. Services Final Draft doesn't provide — and for a stretch, every second online request was one of them. Fred read, sorted, and politely answered every single one himself, referring strangers to other companies on his own time.
An agency that said no
When Fred spelled out the branding and social presence he knew the business needed, the quote came back 'off the charts' — with a verdict that those weren't 'effective marketing strategies.' He read that as an agency not interested in going the extra mile.
The Breaking Point
"When our industry hit a slow stretch, I wanted to position our company to be the go-to company — even during slow times."
Better branding. A concrete Google Ads presence. A real social presence. His agency wouldn't build it — so he went looking for someone who would.
The Decision
He Didn't Jump Ship. He Ran a Trial.
Fred didn't sign a retainer on a promise. He hired Eli as a consultant first — ten to twelve working sessions, watching how KBM thinks before trusting it with the brand.
'Halfway through, I knew I was making the move.'
That's still the model. No handcuffs — we earn the next 90 days, every 90 days.
1
6
DECISION
12
What We Installed. In Fred's Case.
Own the Search
Google Ads rebuilt around cabinetry-intent searches — plus lead filtering that screens out the refinish/reface/repair requests that used to eat the owner's mornings.
Own the Feed
The social engine Fred was told wasn't worth building: a steady Facebook and Instagram presence, content creation 'beyond what I had visualized in my mind,' email marketing, and one of the industry's first AI-built Facebook ads. Customers now walk in saying 'I saw you on Facebook.'
Count Everything
CallRail tracking on every call and form — 'we're not missing anything; we know where every lead's coming from' — reviewed together every two weeks, stats and graphs on the table.
The Scoreboard
The Numbers, Unrounded.
$22.5K
total ad spend
$576K
qualified pipeline generated
22–38×
monthly return on ad spend
≈35%
first-year sales increase — owner's ballpark
And the budget? "It didn't increase dramatically for what we're getting."
Monthly dashboard screenshots — captions match screenshots exactly.
The Stress Test
The industry is in a slow dip right now. Final Draft is still outperforming the companies Fred compares notes with — which was the entire point: be the go-to company even when times are slow.
In Fred's Words
Biweekly scoreboard meetings
"Not just a text, not just an email" — a real meeting, stats and graphs on the table, reviewed together every two weeks.
Questions answered same-day
"Your reply is immediate." — the same standard we hold ourselves to on every region check form.
What This Means For You
Every region gets one company.
Burnaby is taken — Fred has it. Yours might not be. Check now.
