Google Ads vs Meta Ads for Kitchen & Bath Dealers

On Google, the buyer tells you what they want. Someone typing kitchen cabinet dealer near me, quartz countertops installed or a cabinet brand name is shopping. Your job is to show up, look credible and make booking easy. Google Search and Local Services Ads are the tools for that moment.

On Facebook and Instagram, nobody is searching. A homeowner is scrolling past friends' photos, saving kitchens they like and maybe six months from calling anyone. Meta lets you put your installs in front of homeowners in your service area before they've picked a short list, then follow up with people who watched your videos or visited your site. That's slower, and it builds the demand your search ads will catch later.

The mistake we see most is judging Meta by the standards of search. A Meta lead is often earlier and needs follow-up before it books. A search lead is closer to ready and needs a fast answer. Measure both by cost per booked estimate over a full sales cycle and the picture gets much clearer.

Meta leads cost less than half of Google search leads on these averages. That doesn't make Meta cheaper per booked estimate. The gap closes or flips once you count how many leads actually answer, book and show up.

Here's a worked example. If 1 in 3 Google leads books a consultation, each booked estimate costs about $273 at the $90.92 average. If 1 in 5 Meta leads books, each one costs about $215 at $42.95. If only 1 in 8 Meta leads books, it's about $344. Your own booking rate by platform decides which channel is really cheaper, so track it from the first week.

For context, a midrange minor kitchen remodel averages $28,458 and a midrange major kitchen $82,793 in Remodeling magazine's 2025 Cost vs. Value report. Either platform pays for itself many times over on one sold job if the follow-up is there.

Google Ads

• Ad copy that names what you sell and where: cabinet lines, kitchen remodels, vanities, service area
• A landing page per service that loads fast on a phone and shows real installs
• A booking link and click-to-call on every page
• A negative keyword list for refacing, refinishing, repairs, DIY, jobs and free design ideas if you don't offer them
• Call tracking so every call ties back to the keyword that drove it

Meta Ads

• A steady supply of real project photos: wide shots, details, before and after
• Short vertical video: a walk-through, a drawer opening, a designer explaining a choice
• New creative every few weeks, because the same audience sees your ads repeatedly
• Lead form questions that screen for project type, timeline and budget
• A fast follow-up by call or text, ideally within minutes

Final Draft Cabinetry ran one of the industry's first AI-built Facebook ads alongside a rebuilt Google account. Customers now walk in saying they saw the company on Facebook. Project photography and video is what makes Meta work for a kitchen and bath dealer.

How the K&B Ads Agent Handles Both

The K&B Ads Agent runs Google and Meta ads for kitchen and bath companies, measured by booked estimates. It's $488 a month plus ad spend, with a $1,500 monthly minimum spend so there's enough data to optimize, and a Full-Funnel option at $888. Your ad accounts stay in your name. If you want ads plus maps, SEO, website and follow-up, the Growth Partnership includes paid advertising in the monthly fee.